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Wolff Preparing to Sell Stake Pricing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Toto Wolff has guided Mercedes to record-breaking achievements in F1

Mercedes team principal Toto Wolff is engaged in final negotiations to sell a portion of his shareholding in the Mercedes F1 outfit.

This transaction values the Mercedes team at £4.6bn – a record for an F1 team – following the McLaren team were valued at £3.5bn in an adjustment to ownership structure in September.

The Austrian executive, who holds a 33% stake of the Mercedes F1 operation, would sell a shareholding in the region of five percent.

The 53-year-old will remain as team boss and CEO if the sale goes through.

Ownership Breakdown

The other shareholders in the team are Mercedes and industrial group Ineos, who both hold one-third of the enterprise.

A Mercedes spokesperson said: "We are providing no official statement on this. The governance of the team will remain unaltered, and each shareholder are dedicated to continued achievements of Mercedes-Benz in Formula One."

Financial Increase

This arrangement signifies a substantial rise in worth of Mercedes F1 since Ineos Group bought its stake for £208m in 2022.

The rise reflects the growth in valuations of F1 teams recently due to the growing popularity of Formula 1 globally.

This trend was evident with the box-office performance of the F1 movie featuring Hollywood star Brad Pitt, which was released last summer and has grossed more than $630 million (£458 million) at cinemas worldwide.

It is Pitt's most successful film and the most successful sports film ever released.

Present Performance

Mercedes are runner-up in the constructors' championship, behind McLaren, with three Grands Prix remaining in the current championship.

Mercedes' primary racer George Russell has won two of the 21 races this year and is in fourth place in the drivers' championship behind McLaren's Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

The team secured a record eight straight team titles and seven drivers' titles, six won by Lewis Hamilton and one for Nico Rosberg, between 2014 to 2021.

The writer

Sharon Nunez

A seasoned entrepreneur and leadership coach with over 15 years of experience in corporate strategy and personal development.

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